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Project Contents: Project Seaside

Project Contents

The project is made up of five components including the following project activities:

Component 1
- Coordination & Management

  • overall coordination of components and project activities
  • 4-monthly reportings
  • organization of periodical project meetings

Component 2 - Communication & Dissemination

  • development of a joint marketing plan in consideration of specified target groups
  • development & use of a project logo, corporate design & a common website to promote the project
  • development of promotion material (among others common exhibition stand, public relations, project newsletters)

Component 3 - Professional Museum Network

  • organization of a European Maritime Heritage conference and training seminars for museum staff
  • setup of a sustainable cooperation platform for maritime museums in the Southern Baltic area
  • organization & installation of a common exhibition on 4 South Baltic subtopics about maritime traditions and common maritime heritage

Component 4 - Traditional Sailing Vessels & Maritime Festivals

  • conception about the economic utilization, running of replicas & preservation of traditional maritime handcraft
  • promotion, attractivation & positive image building of existing maritime events
  • development of pilot products on land & water, new routings among cities and cruise products with traditional sailing vessels

Component 5 - Tourism Destination Branding & Marketing

  • organization of training seminars for tourism stakeholders
  • development of product packages on common themes adapted for target market of partners
  • implementation of marketing activities to promote the South Baltic destinations (among others product catalogues, sales guides, translations of print media into languages of partner countries, production of a Maritime Heritage Atlas, media cooperations and online marketing)