Project Contents

The project is made up of five components including the following project activities:

Component 1 - Coordination & Management

Component 2 - Communication & Dissemination

development of a joint marketing plan in consideration of specified target groups
development & use of a project logo, corporate design & a common website to promote the project
development of promotion material (among others common exhibition stand, public relations, project newsletters)

Component 3 - Professional Museum Network

organization of a European Maritime Heritage conference and training seminars for museum staff
setup of a sustainable cooperation platform for maritime museums in the Southern Baltic area
organization & installation of a common exhibition on 4 South Baltic subtopics about maritime traditions and common maritime heritage

Component 4 - Traditional Sailing Vessels & Maritime Festivals

conception about the economic utilization, running of replicas & preservation of traditional maritime handcraft
promotion, attractivation & positive image building of existing maritime events
development of pilot products on land & water, new routings among cities and cruise products with traditional sailing vessels

Component 5 - Tourism Destination Branding & Marketing

organization of training seminars for tourism stakeholders
development of product packages on common themes adapted for target market of partners
implementation of marketing activities to promote the South Baltic destinations (among others product catalogues, sales guides, translations of print media into languages of partner countries, production of a Maritime Heritage Atlas, media cooperations and online marketing)